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Thursday, February 10, 2011

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Daily news & Analysis


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Clot-Busting Stroke Drug Could Save $200M Annually

By: Christine Leccese, for HealthLeaders Media, February 10, 2011

Treating mild strokes with an intravenous tissue plasminogen activator (tPA), a drug usually reserved for more severe strokes, could save costs by reducing the disabling after-effects of a stroke, researchers say.

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Motorcycle Helmets Reduce Spine Injuries

By: John Commins, for HealthLeaders Media, February 10, 2011

Johns Hopkins researchers say they have data that debunks a decades-old popular myth among anti-helmet lobbyists that wearing a helmet can hurt the spine during a crash.

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Disease Prevention Gets $750M in Fed Funds

By: Cheryl Clark, for HealthLeaders Media, February 10, 2011

The money is intended for use in reducing tobacco use, increasing immunization, and integrating behavioral health into primary health settings, the Department of Health and Human Services announced.

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To Do No Harm: Safety as a Professional Obligation

By: Allan Korn, MD, for HealthLeaders Media, February 9, 2011

One hundred thousand Americans are losing their lives each year in hospitals due to medical errors and medication-induced complications. To minimalize preventable deaths, health leaders should engage and educate their hospital board, use surgical checklists, and educate patients on proper medication adherence, one expert says.

 

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Super Bowl Ads Kick Off Hospital Chain Campaign

By: Doug Desjardins, for HealthLeaders Media, February 9, 2011

Massachusetts-based Steward Health launched a campaign during last Sunday's Super Bowl broadcast to promote its hospitals. Steward's marketing director said the ad kicked off a two-month campaign that will be "a game-changer" for healthcare marketing.

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High Healthcare Costs Continue to Provoke Finger Pointing

By: Jeff Elliot, for HealthLeaders Media, February 9, 2011

Judging by the bickering over who holds the cards when it comes to rising rates, providers and health insurers should share the blame along with John Q. Public, who doesn't take nearly as good enough care of himself as he should.

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Rural Providers' EHR Advocate to Step Down

By: Cora Nucci, for HealthLeaders Media, February 9, 2011

Federal HIT chief David Blumenthal, MD, has not been shy about putting his (employer's) money where his mouth is. Let's hope his successor keeps an eye out for rural healthcare providers and continues to support their efforts to implement electronic health record systems.

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Webcast: Proven Strategies to Market Women's Services

By: December 16, 2010

Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty—thus, business—and expand your market share. Join HealthLeaders Media on January 31, at 1 p.m. (EST) for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts. http://www.hcmarketplace.com/prod.cfm?id=9339&s=EZINEADH&e_topic=WS_HLM2

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Audio conference: Under IRS Scrutiny: Ensuring Compliant Hospital-Physician Compensation Plans

By: January 10, 2011

As hospitals and physician practices continue merging for survival, hospital-physician integration is of growing interest to the IRS and is increasingly subject to scrutiny from regulators. Additionally, the new Form 990 disclosure requirements related to highly paid officers or employees have created an easily accessible public format for viewing executive compensation. Join HealthLeaders Media on February 16, 1 p.m. (EST), for this 60-minute audio conference, including Q&A, to get the analysis and strategies you need for current tax law requirements. http://www.hcmarketplace.com/prod.cfm?id=9412&s=EZINEADH&e_topic=WS_HLM2

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