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Thursday, April 21, 2011

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Daily news & Analysis


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FTC, GA Challenge 'Anticompetitive' Phoebe/Palmyra Acquisition

By: John Commins, for HealthLeaders Media, April 21, 2011

The Federal Trade Commission and the Georgia Attorney General's Office are challenging Phoebe Putney Health System, Inc.'s proposed $195 million acquisition of HCA's Palmyra Park Hospital as anticompetitive.

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CMS Proposes IPPS Changes for 2012 and Beyond

By: Mike Iarrobino, CPC-A, for HealthLeaders Media, April 21, 2011

The proposals would make adjustments to existing IPPS policies and also pave the way for future changes as a result of the Patient Protection and Affordable Care Act, The Centers for Medicare & Medicaid Services says.

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Healthcare Reform Pits Physicians Against Hospitals

By: Margaret Dick Tocknell, for HealthLeaders Media, April 21, 2011

Reform is pushing more doctors into roles as hospital employees where many want to take on management responsibilities. But, hospital leaders say, most physicians lack the necessary business management and leadership skills.

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AMGA: Internal, Family Medicine Top Hiring Priorities

By: Margaret Dick Tocknell, for HealthLeaders Media, April 21, 2011

Due to healthcare reform initiatives, job openings for primary care physicians, specialists, and advanced practitioners are plentiful, an American Medical Group Association survey finds.

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Drugstore Hand Sanitizers Don't Kill MRSA, Warns FDA

By: Cheryl Clark, for HealthLeaders Media, April 21, 2011

The U.S. Food and Drug Administration says it has not approved any retail products claiming to prevent infection from methicillin-resistant Staphylococcus aureus. The agency has issued warning letters to four companies that make or distribute over-the-counter products claiming to prevent infection from MRSA.

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Physician Referrals: A Marketer's Goldmine

By: Anna Webster, for HealthLeaders Media, April 20, 2011

As the healthcare landscape continues to be fluid and amorphous, marketers crave the knowhow for building, tracking, and measuring physician referrals. An upcoming HealthLeaders Media webcast rounds up the latest tactics.

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How Deficit Reduction Plans Would Affect Medicare

By: Margaret Dick Tocknell, for HealthLeaders Media, April 20, 2011

Medicare is a complicated program, and so are the proposals to reduce its costs. One red flag is that both the White House and the GOP proposals seem more concerned with reducing costs than improving healthcare.

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CDC Reports Target Time-Strapped Healthcare Leaders

By: Alexandra Wilson Pecci, for HealthLeaders Media, April 20, 2011

A series of reports from CDC's Healthy Communities Program aims to help hospital executives and public health professionals put health communication research into practice.

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Rounds: Patient-Centered Accountable Care

By: April 4, 2011

Patient-centered healthcare IS accountable care— accountable for quality, for value, and for patient satisfaction. Join us on April 27 live from Griffin Hospital and Planetree, recognized pioneers in patient-centered care, with more actionable strategies from invited thought leaders at Sharp Memorial and the Maine Patient-Centered Medical Home Pilot.http://www.healthleadersmedia.com/rounds/

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Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures

By: April 14, 2011

At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite? Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. http://www.hcmarketplace.com/prod.cfm?id=9509&s=EZINEADH&e_topic=WS_HLM2

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Webcast: Achieving Ambulatory Surgery Center Success in the Reform Era

By: April 14, 2011

Reform, reimbursement, and reintegration—a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Join HealthLeaders Media for a 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. http://www.hcmarketplace.com/prod.cfm?id=9585&s=EZINEADH&e_topic=WS_HLM2

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