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Thursday, January 27, 2011

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Daily news & Analysis


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AMA: Patients Lack Education on Physician Credentials

By: Cheryl Clark, for HealthLeaders Media, January 26, 2011

In an effort to boost legislation requiring all healthcare providers' advertisements to clearly designate their qualifications, the American Medical Association has released a survey showing patient confusion on the credentials of healthcare professionals.

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CMS Issues Guidance on Hospital Inpatient Admissions

By: James Carroll and Ben Amirault, for HealthLeaders Media, January 27, 2011

While many hospitals may in fact be utilizing proper screening criteria to analyze documentation and make medical necessity determinations, the fact remains that it's an imperfect endeavor. Guidance from The Centers for Medicare & Medicaid Services may help.

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AHA: Make Wellness Part of Healthcare Workforce Culture

By: Cheryl Clark, for HealthLeaders Media, January 27, 2011

While most healthcare systems in the U.S. offer some wellness programs to their employees, few are measuring outcomes from those programs and far fewer have engrained healthy behaviors as part of their employees' culture, says American Hospital Association report.

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Healthcare Lobby Reacts to Obama SOTU

By: John Commins, for HealthLeaders Media, January 27, 2011

President Obama's State of the Union address got a calculated review from major players in the healthcare sector, with most groups praising the overall message, but vowing to work to improve their own standing as Congress moves to amend the Accountable Care Act.

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Hospitals Host Mammogram 'Parties'

By: Doug Desjardins, for HealthLeaders Media, January 26, 2011

More hospitals are throwing mammogram 'parties' to get women in for regular breast cancer screenings. The social events are helping hospitals increase diagnostic tests at a time when regular screenings are being delayed, often for financial reasons.

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How HHS is Stoking the Fires of Healthcare Reform Controversy

By: Jeff Elliott, for HealthLeaders Media, January 26, 2011

A bold Department of Health and Human Services statement about pre-existing coverage rules underscores the need for the Department to build bridges with those constituents vital to successful reform.

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Rural Healthcare Needs the ACA

By: Cora Nucci, for HealthLeaders Media, January 26, 2011

A study showing robust rates of surgical services for rural Americans should not be taken at face value. Overall healthcare services for this group are sorely lacking, but provisions within the Affordable Care Act may help—if the law stays on the books intact.

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Webcast: Proven Strategies to Market Women's Services

By: December 16, 2010

Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty—thus, business—and expand your market share. Join HealthLeaders Media on January 31, at 1 p.m. (EST) for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts. http://www.hcmarketplace.com/prod.cfm?id=9339&s=EZINEADH&e_topic=WS_HLM2

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