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Tuesday, April 9, 2013

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How a 110-Year-Old Hospital Rebranded Itself

By: Jacqueline Fellows, for HealthLeaders Media, April 9, 2013

Children's Hospital Los Angeles put a strategic marketing plan in place and set about making sure that all the rebranding and advertising work it was doing could be tracked back to measurable results: top of mind awareness, market share, and brand awareness.

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Internists Aim to End 'Assault' on Patient-Physician Relationship

By: Greg Freeman, April 9, 2013

The American College of Physicians has a two-pronged plan to continue to advance the progress being made in expanding affordable coverage, lowering costs, recruiting and retaining primary care physicians, and reforming physician payment systems.

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Are Retail Clinics Competitors or Potential Partners?

By: René Letourneau, for HealthLeaders Media, April 8, 2013

Walgreens' expansion into treatment of chronic illness could look like competition to hospitals and health systems, or it could be a possible referral source. Many provider executives are eager to partner with retail clinics.

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Health Benefits for Hospital Employees: A Cautionary Tale

By: Chelsea Rice, for HealthLeaders Media, April 8, 2013

If you want employees to participate in reducing costs, take steps to make sure your priorities and theirs are aligned. Otherwise, you may be learning about them later, yelled at you from across picket lines.

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Intelligence Report: Healthcare IT—Tackling Regulatory, Clinical, and Business Needs

By: HealthLeaders Media Staff, for HealthLeaders Media, February 25, 2013

In this comprehensive research report, learn how Peninsula Regional Medical Center created a robust IT infrastructure to help clinical teams identify patient problems earlier.

Purchase Today

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HealthLeaders Media Live from Gundersen Health System: End-of-Life Care Coordination

By: HealthLeaders Media Staff, for HealthLeaders Media, April 8, 2013

Date: June 4, 2013, 12:00-3:00 p.m. ET

Register for the live event to learn how Gundersen Health System of La Crosse, Wis. established strategies for hardwired, measurable, and communitywide advance care planning.

Register Today

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