The Lincoln Journal Star, September 30, 2010

Nebraska's largest health insurer kicks off a six-month experiment Friday, betting costs will fall and people will get healthier if doctors walk into exam rooms with better patient information.

The program will start with about 1,200 diabetic patients in nine Nebraska cities, including Lincoln.

Blue Cross and Blue Shield of Nebraska hopes to expand the approach quickly, moving toward a system that rewards doctors for making patients healthier rather than paying per procedure.

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