Bellin's Direct-to-Employer Services Booming

Christopher Cheney, March 14, 2016

Providing on-site and near-site health services for large employers fed up with rising health insurance premiums presents a golden growth opportunity for some health systems.

A small health system in Wisconsin is seeking to have a big impact in the market for on-site medical clinics at large employers.

Randy Van Straten"We think more health systems should get in this business," says Randy Van Straten, vice president of business health at Green Bay-based Bellin Health System, which features an acute-care hospital, a critical access hospital, and 31 primary care clinics. "We host health systems about every other week who want to learn from us."

In the early 2000s, a harsh reality turned into a dream opportunity for Bellin, Van Straten says. The health system was facing a 30% increase in premium costs for its employee health insurance. "What we found out was that we really didn't know our employees," he says.

Bellin, which employs 3,650 people, examined the health of its workforce and launched an aggressive effort to improve their medical status.

The results are eye-popping. Bellin has saved about $23 million in employee-healthcare costs over the past 12 years.

Christopher Cheney

Christopher Cheney is the senior finance editor at HealthLeaders Media.

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