CNN, December 9, 2010

Day after demoralizing day, Dr. Doug Lefton watched uninsured patients leave his office needing laboratory tests but unlikely to have them done because of the cost.

"It's a little heartbreaking when you have someone in your office and they need a blood test and they won't do it because they can't afford it," Lefton, 56, said.

So the Fairlawn, Ohio, family physician decided to do something about it. Working with other doctors and an online marketer, Lefton devised a way to slash the cost of lab tests not only for his patients but for almost anyone, anywhere.

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