Walmart has quietly become one of America's leading health destinations

Wellness isn't just for the elite anymore. In fact, Walmart has a thriving health scene. Just ask Noah Bremen, CEO and founder of Bdirect Retail. He's helped market and sell products such as Hydroxycut, Five Hour Energy, The Shake Weight, The Hollywood Diet, and The Perfect Pushup, The Thigh Master, Naked Juice, and VitaCoco coconut water. He's also helped sell Beats by Dre headphones. But in part, he's helped bring wellness to an unsuspecting market. "It's shocking, Walmart probably sells more fitness items than anybody," Bremen, who often works with Walmart and other big box retailers, told Business Insider.