A healthcare business that's reviving house calls

Leo Safro, 34, of Ivyland, Bucks County, is CEO and owner of MultiCare Health System, based in Willow Grove. Launched last year, the company provides primary-care services to about 100 homebound patients, most of whom are seniors. Q: How did you come up with the idea for MultiCare? A: I was a consultant and started in home health care. I saw that lots of patients didn't have a primary-care physician or weren't seeing one. That increases hospitalizations and doesn't give people comfort about their health. In 2008, I hired an attorney to research all the regulations and develop a business plan. We started accepting patients last year.