Today the healthcare industry is experiencing a period of rapid change. Over the next ten years, we're going to add more than 1 billion people on earth, and half will be over the age of 50. This, combined with other demographic shifts such as the rise in chronic diseases, is expected to drive healthcare costs to double in the next decade. This spending will put additional pressures on the healthcare industry to cut costs. Healthcare companies need to look at what it is going to take to be successful in our industry 10 years down the road and build businesses that will win in this new, brutal world.