Politico, January 29, 2014
President Barack Obama left no doubt Tuesday night what his Obamacare sales technique will be: loud voice, lots of confidence and no apologies. Don't dwell on the scratches on the hood. Just tell the customer how good it will feel to rev the engine and drive the car off the lot. Obamacare didn't show up in the State of the Union address until over halfway through, and it encompassed all of nine paragraphs in an hour-plus stemwinder. But this was very much a hard sell by the president for Americans to sign up for his signature health care law, the biggest sales pitch Obama has made in a State of the Union address since the law passed.