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Leadership Survey
This report shows how senior leaders answered the 22 cross-sector questions. Additional questions reveal where they see the greatest service line growth, prospects for physician employment, outlook on mergers and acquisitions, how they expect to fuel financial growth, and more.
Finance Leaders Survey
This report shows how finance leaders answered the 22 cross-sector questions. Among the additional finance-specific questions, we learn what cost-control methods are likely this year, their projections for EBIDTA, capital spending, bond sales, days cash on hand, accounts receivable, and more.
Technology Leaders Survey
This report shows how technology leaders answered the 22 cross-sector questions. Among the additional technology-specific questions, we learn what cost-control methods are likely this year, their projections for staffing and spending, expectations for meeting meaningful use, and more.
Physician Leaders Survey
This report shows how physician leaders answered the 22 cross-sector questions. Among the additional physician-specific questions, we learn how they'll respond to low Medicare/Medicaid reimbursements, their priorities when purchasing clinical technology, their assessment or physician-nurse relations, and more.
Nurse Leaders Survey
This report shows how nurse leaders answered the 22 cross-sector questions. Among the additional questions, we see nurse leaders’ expectations for baccalaureate or master’s degree level nurses, their assessment of selected quality of care measures, how prepared they are for the retirement of baby boomer nurses, and more.
About this Survey
The 2011 HealthLeaders Media Industry Survey was conducted by the HealthLeaders Media Intelligence Unit. In October 2010, print and online surveys were sent to the HealthLeaders Media Council and select members of the HealthLeaders Media audience. The study is based on eight concurrent surveys sent to healthcare leaders in eight segments across the industry: leadership, finance, technology, marketing, quality, physician, nurse, and health plan. In addition, data has been extracted based on community and rural status. The surveys included some common questions for all respondents and some questions directed at leaders in specific segments; some benchmarking questions from the 2010 and 2009 editions are included. A total of 1,497 completed surveys are included in the analysis. The margin of error for a sample size of 1,497 is +/- 2.5 percentage points. Percentage totals do not always add up to 100% due to rounding.
Community & Rural Leaders
Survey
This report shows how senior leaders in a rural setting answered the 22 cross-sector questions. We see that rural and non-rural senior leaders share much in common, but have significant variation in their view of certain priorities and the likelihood of acquiring or being acquired, and much more.
Marketing Leaders Survey
This report shows how marketing leaders answered the 22 cross-sector questions. Among the additional marketing-specific questions, we learn about physician relations strategies, assessment of social media efforts, what tasks will become more important in coming years, and more.
Quality Leaders Survey
This report shows how quality leaders answered the 22 cross-sector questions. Among the additional quality-specific questions, we see quality leaders' thoughts on combating the spread of infection, reasons behind lack of handwashing compliance, assessment of the key challenges they face, and more.
Health Plan Leaders Survey
This report shows how health plan leaders answered the 22 cross-sector questions. Among the additional health plan–specific questions, we see the outlook for the individual- and employer-based markets, the impact the healthcare reform law will have on the industry, and more.
Service Lines Report
This report shows how senior leaders and finance, quality, physician, nurse, and marketing leaders see growth in certain service line sectors. We also get their thoughts on autonomy for the service line director.