About this Survey

The HealthLeaders Media Industry Survey 2009 report is based on seven concurrent surveys sent to healthcare leaders in seven segments across the industry: CEO, finance, technology, physician, health plan, marketing, and quality leaders. In addition, data has been extracted based on community (medium, small, and critical-access hospitals) and rural status. The surveys included some common questions for all respondents, as well as some questions directed to leaders in specific segments. A total of 1,148 print and electronic surveys were completed in September and October 2008. The sample size allows for a 3% margin of error.

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Overall Cross-Sector Survey

This report combines answers to the 15 common questions we asked of healthcare leaders in seven distinct sectors of the industry: CEOs, finance, technology, physicians, health plans, marketing, and quality. The results show the leaders’ ranking of their priorities, their assessments of their own CEO and board of directors, their rating of various aspects of their organizations, their ideas for the best healthcare model, and their overall satisfaction, and more.

CEO Survey

Sponsored by: TeamHealth & VHA

This report shows how CEOs answered the 15 cross-sector questions. Additional questions reveal what titles make up the CEO’s inner circle, how they rate their own progress on key initiatives, how they expect to fuel financial growth, which physicians they find the easiest and the most difficult to manage, what three words they use to describe their leadership style, and more.

Finance Leaders Survey

Sponsored by: Craneware

This report shows how finance leaders answered the 15 cross-sector questions. Among the additional finance-specific questions, we learn how they assess the impact of key industry trends, how the collapse of auction-rate debt affected their organization, what they project for EBITDA and capital spending, where they see outsourcing potential, and more.

Technology Leaders Survey

Sponsored by: LodgeNet

This report shows how technology leaders addressed the 15 cross-sector questions. Beyond that, they describe their facility’s IT culture, project staffing levels, assess the role of the CIO in the organization’s leadership, describe implementation plans for various technologies, and weigh in on RHIOs, security, and interoperability, among other issues.

Physician Leaders Survey

Sponsored by: Eclipsys

This report shows how physician leaders responded to the 15 cross-sector questions. In addition, they assess the effectiveness of quality of care methods, state what actions could improve payer relations, outline financial strategies they’ll implement, reveal how generational makeup affects the practice, whether they use EMR and if not why not, what is most important to career satisfaction, and more.

Community & Rural Leaders Survey

Sponsored by: Healthland

This report looks at selected cross-sector questions and extracts data based on community and rural status. Community is considered medium, small, and critical-access hospitals. Rural refers to organizations in a rural setting. With this breakout, we see the similarities and differences in answers for each sector, and when filtered for community only and for rural only. Topics covered include assessments of organized labor’s impact, rating their CEO and board of directors, describing their organization’s prospects for growth and its workplace culture/morale, and defining their own overall job satisfaction.

Marketing Leaders Survey

This report shows how marketing leaders responded to the 15 cross-sector questions. In addition, they describe the marketing functions they manage now and which ones will become more important, they assess how the department’s efforts are valued by internal and external stakeholders, they indicate how involved they are in strategic planning and physician relations, they assess how certain industry trends will impact the organization’s marketing, and more.

Quality Leaders Survey

This report shows how quality leaders answered the 15 cross-sector questions. And, responding to sector-specific questions, they reveal variation in administrative rounds frequency, rate internal and external barriers to quality healthcare, assess the effectiveness of various methods in improving physicians’ quality of care, indicate which potential never events could be most difficult to handle, offer ideas on battling infections, and more.

Health Plan Leaders Survey

This report shows how health plan leaders answered the 15 cross-sector questions. In addition, they assess how certain industry trends will affect health plans and managed care, offer predictions for the medical home model, rate the effectiveness of member engagement choices, offer opinions on disease management, consumer-driven healthcare, value-based insurance design, states’ involvement on rescission policies, and more.

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