Mark Ganz, the CEO over Regence BlueCross BlueShield, one of Oregon's largest health plans, says healthcare should work more like other industries, which is why he brought executives from Nordstroms and Starbucks onto his board of directors. Not everyone appreciates Ganz's efforts. In recent years, the company once considered the conscience of the region's health insurers has steadily lost members, raised rates and become a lightning rod for complaints over slashed benefits.
