Wall Street Journal (subscription required), December 15, 2008
Indian hospital groups are betting the U.S. economic crisis will transform the medical tourism industry from one tailored to individual patients, to one that targets corporate America's soaring healthcare costs. In 2009, Apollo Hospitals, India's biggest healthcare company, will for the first time treat employees of a non-Indian company, Wisconsin-based Serigraph Inc., for certain elective procedures. It's a trial program, but there a definite economic benefits: A cardiac bypass can cost about $100,000 in a U.S. private hospital. Apollo says it can do the procedure for a tenth of the cost.