Strategic Planning

Lena J. Weiner, April 1, 2017

HealthLeaders Media Council members discuss how they engage physicians in strategic planning.

This article first appeared in the April 2017 issue of HealthLeaders magazine.

 

Joy Henry, RN
CNO
Faith Community Hospital
Jacksboro, Texas

Joy Henry, RN
Joy Henry, RN

Physician engagement is different when you're in the country. At our small rural facility, our entire clinician team consists of four physicians and two nurse practitioners. Our C-suite consists of four people including our CEO. When it comes to strategic planning, or discussing and deciding where we are headed as an organization, we sit around two tables and our CEO states his opinion, then asks everyone, "So, how do y'all feel about this?"

When practicing rural medicine, physician alignment is really about finding someone who cares for the community. Our doctors all have to work as a team—they pick up patients for each other when they are busy or go out of town. It's all hands on deck sometimes—you never know when you'll need to pitch in, or where. But having a small, cohesive group in our hospital has its advantages. We're a team, we are neighbors, and we're all taking care of patients from our community.

Lena J. Weiner

Lena J. Weiner is an associate editor at HealthLeaders Media.

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