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Cover Story:
Image Makeover
How do you market a hospital? It takes a lot more than just buying a newspaper ad. Shrinking market share and savvy consumers mean \"image\" is more crucial than ever. Here's how some progressive healthcare organizations...

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Diversity at the Top
Healthcare organizations have more reasons than ever to add variety to the ranks of their white-male-dominated top brass.
Does Coaching Mean Savings?
More than Money
Play at Work
Five Minute Consult
Integration in the OR
Consolidated information systems in the operating room can help clinicians and patients alike. But they don’t come cheap.
Learning from Mistakes
Reporter's Desktop
DEAL!
Masters of their Domains
Many nonprofit hospitals in financial crisis see only one option: surrendering control to a corporate parent. But there may be another way.
Improving Forecast
Armchair Finance
Three questions to ask before hiring a financial adviser
In the Cards
Money Talk

Healthcare Overhaul

The practice of medicine is constantly changing, sometimes swiftly.

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