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Cover Story:
Will There Be Enough Doctors?
With a multitude of baby boom physicians nearing retirement and an aging U.S. population needing ever more care, how bad will the physician shortage really get-and what can you do about it?

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What's in a Name? A Lot, Actually
Protect your brand and promote the positive when entering into naming agreements with corporations.
The Great Disclosure Debate
Sweet Deal
Finding a Few Good Men
The Corner Office
Five Minute Consult
Don’t Call It a Cell Phone
Using the Internet for voice communications offers enhanced features over standard phone connections, early adopters say.
Behind the Wires
ED Overhaul
Reporter's Desktop
DEAL!
A Dream Deferral
When docs clamor for call cash, deferred compensation can offer a better answer.
New Way to Self-Pay
Armchair Finance
Money Talk

Scorekeeping
What's your score? That question piques curiosity and creates competition like few others, as this issue's cover story details.
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