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Cover Story:
Will There Be Enough Doctors?
With a multitude of baby boom physicians nearing retirement and an aging U.S. population needing ever more care, how bad will the physician shortage really get-and what can you do about it?

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What's in a Name? A Lot, Actually
Protect your brand and promote the positive when entering into naming agreements with corporations.
The Great Disclosure Debate
Sweet Deal
Finding a Few Good Men
The Corner Office
Five Minute Consult
Don’t Call It a Cell Phone
Using the Internet for voice communications offers enhanced features over standard phone connections, early adopters say.
Behind the Wires
ED Overhaul
Reporter's Desktop
DEAL!
A Dream Deferral
When docs clamor for call cash, deferred compensation can offer a better answer.
New Way to Self-Pay
Armchair Finance
Money Talk

Mission Possible

Mission statements are often mocked for being uselessly generic. Random mission statement generators (really) can spit out any combination of "trust" and "teamwork" and "patient needs." Yet many real mission statements adopted by hospitals and healthcare systems are seriously specific, with careful and clear thought given to who should be served, how they should be served, and how management and the medical staff should work together toward those ends.

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