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Cover Story:
What's Your Brand?
That’s what your patients want to know. But hospitals are discovering the same old differentiators aren’t good enough anymore. Is YOUR organization ready to deliver on its brand promise?

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Leaner Leadership
Hospitals are reevaluating the number of administrators they need to be successful—and some organizations are finding that smaller is better.
Lessons in Leadership
Why Nurses Quit
Five-Minute Consult
Worth the Dues?
Searching for an Infection Control Blueprint
Is Your Data Safe? Are You Sure?
As technology grows more mobile and security breaches become more common, healthcare organizations face a complex challenge in keeping patient records secure.
The State of the HIO
Quick Results
Future Tense
Healthcare Suffers, Too
The healthcare sector has managed to avoid much of the impact of past financial downturns. But not this time.
Redefining Primary Care
Warning Signs
Money Talk
An EMR's ROI
Are You Ready for the Country? Apparently Not
Imaging Expansion
Shifts in the medical imaging landscape have presented new investment opportunities for hospitals looking to increase their market share.
Straight to the Consumer

Mission Possible

Mission statements are often mocked for being uselessly generic. Random mission statement generators (really) can spit out any combination of "trust" and "teamwork" and "patient needs." Yet many real mission statements adopted by hospitals and healthcare systems are seriously specific, with careful and clear thought given to who should be served, how they should be served, and how management and the medical staff should work together toward those ends.

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