What's Your Brand?
That’s what your patients want to know. But hospitals are discovering the same old differentiators aren’t good enough anymore. Is YOUR organization ready to deliver on its brand promise?
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Cover Story:
Leaner Leadership
Hospitals are reevaluating the number of administrators they need to be successful—and some organizations are finding that smaller is better.
Hospitals are reevaluating the number of administrators they need to be successful—and some organizations are finding that smaller is better.
Is Your Data Safe? Are You Sure?
As technology grows more mobile and security breaches become more common, healthcare organizations face a complex challenge in keeping patient records secure.
As technology grows more mobile and security breaches become more common, healthcare organizations face a complex challenge in keeping patient records secure.
Healthcare Suffers, Too
The healthcare sector has managed to avoid much of the impact of past financial downturns. But not this time.
The healthcare sector has managed to avoid much of the impact of past financial downturns. But not this time.
Imaging Expansion
Shifts in the medical imaging landscape have presented new investment opportunities for hospitals looking to increase their market share.
Shifts in the medical imaging landscape have presented new investment opportunities for hospitals looking to increase their market share.
Mission Possible
Mission statements are often mocked for being uselessly generic. Random mission statement generators (really) can spit out any combination of "trust" and "teamwork" and "patient needs." Yet many real mission statements adopted by hospitals and healthcare systems are seriously specific, with careful and clear thought given to who should be served, how they should be served, and how management and the medical staff should work together toward those ends.
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