Image Makeover
How do you market a hospital? It takes a lot more than just buying a newspaper ad. Shrinking market share and savvy consumers mean \"image\" is more crucial than ever. Here's how some progressive healthcare organizations...
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What is RSS?
A Carrot for Vendors
Baptist Health South Florida hopes offering preferential treatment to companies that provide insurance to their employees helps trim the region's burgeoning uninsured ranks.
Baptist Health South Florida hopes offering preferential treatment to companies that provide insurance to their employees helps trim the region's burgeoning uninsured ranks.
What is RSS?
Integration in the OR
Consolidated information systems in the operating room can help clinicians and patients alike. But they don’t come cheap.
Consolidated information systems in the operating room can help clinicians and patients alike. But they don’t come cheap.
What is RSS?
Diversity at the Top
Healthcare organizations have more reasons than ever to add variety to the ranks of their white-male-dominated top brass.
Healthcare organizations have more reasons than ever to add variety to the ranks of their white-male-dominated top brass.
What is RSS?
Masters of their Domains
Many nonprofit hospitals in financial crisis see only one option: surrendering control to a corporate parent. But there may be another way.
Many nonprofit hospitals in financial crisis see only one option: surrendering control to a corporate parent. But there may be another way.
What is RSS?
Provider Selection
Provider Selection: Today's savvy healthcare consumers consider a variety of factors when choosing a provider to take care of them, including cost, patient safety, credentials and recommendations from referring physicians or family members. But recent data shows the biggest determinant remains quality.
Provider Selection: Today's savvy healthcare consumers consider a variety of factors when choosing a provider to take care of them, including cost, patient safety, credentials and recommendations from referring physicians or family members. But recent data shows the biggest determinant remains quality.
Loose Lips
"Every hospital has patients who wheel their IV poles out to the smoking hut."
-Dennis Johnson
"Every hospital has patients who wheel their IV poles out to the smoking hut."
-Dennis Johnson
De-Fluffed
Medicine is all about the evidence. Marketing is all about the experience. Medicine is about curing. Marketing is about messaging. Medicine is science. Marketing is art. Medicine is the most serious discipline of all. Marketing struggles to be taken seriously. For much of their mutual existence, medicine and marketing have not had to do more than come to a working consensus.
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