Image Makeover
How do you market a hospital? It takes a lot more than just buying a newspaper ad. Shrinking market share and savvy consumers mean \"image\" is more crucial than ever. Here's how some progressive healthcare organizations...
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Diversity at the Top
Healthcare organizations have more reasons than ever to add variety to the ranks of their white-male-dominated top brass.
Healthcare organizations have more reasons than ever to add variety to the ranks of their white-male-dominated top brass.
Integration in the OR
Consolidated information systems in the operating room can help clinicians and patients alike. But they don’t come cheap.
Consolidated information systems in the operating room can help clinicians and patients alike. But they don’t come cheap.
Masters of their Domains
Many nonprofit hospitals in financial crisis see only one option: surrendering control to a corporate parent. But there may be another way.
Many nonprofit hospitals in financial crisis see only one option: surrendering control to a corporate parent. But there may be another way.
Mission Possible
Mission statements are often mocked for being uselessly generic. Random mission statement generators (really) can spit out any combination of "trust" and "teamwork" and "patient needs." Yet many real mission statements adopted by hospitals and healthcare systems are seriously specific, with careful and clear thought given to who should be served, how they should be served, and how management and the medical staff should work together toward those ends.
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