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Cover Story:
What All Great Hospitals Do
Think you're headed for the top floor? Are you sure?

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Recognition Overload
A multitude of hospital listings rank providers on everything from clinical outcomes to financial measures. But are they really worth the trouble?
Look Before You Lease
Politeness, Shmoliteness
How to Build a Brand in Four Easy Steps
The Corner Office
Five Minute Consult
Going Green
Technology plays a major role in helping hospitals maintain environmental stewardship.
Reporter’s Desktop
Behind the Wires
Digital Dialogue
Tracking Patients, Tracking Quality
DEAL!
Avoiding the (Nearly) Inevitable
Board members should know when things aren’t going well financially. Why? CFOs—and the numbers—should be telling them.
Eager to Be Employed
Insurer Tries a Novel Idea to Improve Members' Health
Twenty Bucks for an Aspirin? Blame the Paperwork
Armchair Finance
Money Talk

Mission Possible

Mission statements are often mocked for being uselessly generic. Random mission statement generators (really) can spit out any combination of "trust" and "teamwork" and "patient needs." Yet many real mission statements adopted by hospitals and healthcare systems are seriously specific, with careful and clear thought given to who should be served, how they should be served, and how management and the medical staff should work together toward those ends.

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