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Cover Story:
What All Great Hospitals Do
Think you're headed for the top floor? Are you sure?

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Recognition Overload
A multitude of hospital listings rank providers on everything from clinical outcomes to financial measures. But are they really worth the trouble?
Look Before You Lease
Politeness, Shmoliteness
How to Build a Brand in Four Easy Steps
The Corner Office
Five Minute Consult
Reporter’s Desktop
Going Green
Technology plays a major role in helping hospitals maintain environmental stewardship.
Behind the Wires
Digital Dialogue
Tracking Patients, Tracking Quality
DEAL!
Avoiding the (Nearly) Inevitable
Board members should know when things aren’t going well financially. Why? CFOs—and the numbers—should be telling them.
Eager to Be Employed
Insurer Tries a Novel Idea to Improve Members' Health
Twenty Bucks for an Aspirin? Blame the Paperwork
Armchair Finance
Money Talk

Scorekeeping
What's your score? That question piques curiosity and creates competition like few others, as this issue's cover story details.
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