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Marketing View:

Hospital Pricing Transparency a Marketing Game Changer

While hospital and health system marketers have traditionally been charged chiefly with touting the qualities of their healthcare services, the exposure of pricing data adds a level of complexity to the marketing mix.

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Lower ED Margins Demand a Better Strategy

Margaret Dick Tocknell, for HealthLeaders Media, May 24, 2013

Healthcare Costs Hit Record High, But Growth Rate Slows

Margaret Dick Tocknell, for HealthLeaders Media, May 24, 2013

Immigrant healthcare bills stump House group

Los Angeles Times, May 24, 2013

CA picks 13 health plans for state-run insurance market

Los Angeles Times, May 24, 2013

$6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles

John Commins, for HealthLeaders Media, May 23, 2013

House Lawmakers Grill CMS Over Health Exchange Navigators

Margaret Dick Tocknell, for HealthLeaders Media, May 22, 2013

End of health price secrecy may be starting in Miami

The Washington Post, May 22, 2013

How Chargemaster Data May Affect Hospital Revenue

Cheryl Clark, for HealthLeaders Media, May 21, 2013

Some could have gaps in medical coverage under new law

Los Angeles Times, May 21, 2013

69% of Employers Plan to Offer Healthcare Coverage After 2014

Margaret Dick Tocknell, for HealthLeaders Media, May 20, 2013

CMS Seeks to 'Rapidly Reduce' Medicare Spending with $1B in Grants

John Commins, for HealthLeaders Media, May 17, 2013

Pills tracked from doctor to patient to aid drug marketing

The New York Times, May 17, 2013

UnitedHealth, Humana may see surge in Medicare Advantage

Bloomberg, May 16, 2013

How Medical Debt Forgiveness Benefits Hospitals

John Commins, for HealthLeaders Media, May 15, 2013

2 million fewer US uninsured to gain health coverage

The Baltimore Sun / Reuters, May 15, 2013

In Miami, more hospital prices may see light of day

The Miami Herald, May 15, 2013

Cincinnati hospital deepens links to China

Business Courier, May 15, 2013

Access to EHR Notes Lauded by Patients, Providers

Scott Mace, for HealthLeaders Media, May 14, 2013

Hospitals promote screenings that experts say many people do not need

The Washington Post, May 14, 2013

Health insurance tax 'scares the daylights' out of some small-business owners

The Washington Post, May 13, 2013

Waltzing a Community to Cardiovascular Health

On the commute to his private cardiology practice in Ocala, Fla., Justin Ferns, MD, FACC, used to pass a local dance studio and ponder . Born and raised in southern India, Ferns grew up playing soccer and tennis for exercise, but never had formal dance training

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