- Marianne Aiello, May 18, 2016
Boston Children's Hospital is bursting at capacity, but plans to build an 11-story expansion over Prouty Garden have prompted a lawsuit from area residents and patients' advocates.
- Marianne Aiello, May 11, 2016
Consumerism is playing an increasingly important role in healthcare, and maternity service lines are no exception. Here's how a safety net hospital developed a successful campaign to compete with private hospitals.
- Marianne Aiello, April 13, 2016
A NICU that's been caring for infants for more than 40 years is the focal point of a hospital fundraising campaign featuring stories of its tiniest and most clinically fragile patients.
- Marianne Aiello, April 6, 2016
Print and television ads aim to highlight the organization’s simple message: the health system is changing the face of medicine.
- Marianne Aiello, April 27, 2016
Not only do virtual tours help prospective patients get to know a provider's staff, facility, and service lines, the tours also help marketers take the pulse of the community.