Marketing
Marketing e-Newsletter
Blogs
Industry Surveys
Breakthroughs Reports
Events
Sponsored
Departments Add News Widget

Marketing View:

If You Could Tell the CEO One Thing About Marketing, What Would it Be?

From marketing your hospital's quality rankings to competing against big brand-name organizations to investing time and money in social media, here's some of the advice I've gathered over the years. Read More
Read HealthLeaders Magazine

What is RSS?

Obama's Proposed Budget: More Money for Health IT, Medicare, Medicaid, NIH

Janice Simmons, for HealthLeaders Media, February 1, 2010

What Stays, What Goes in Health Reform?

Janice Simmons, for HealthLeaders Media, January 28, 2010

Pelosi suggests maneuver to pass healthcare overhaul

Wall Street Journal, January 28, 2010

Mayo Clinic's philanthropy campaign raises $1.35 billion

Minneapolis Star Tribune, January 27, 2010

Few Hospitals Use Social Media Effectively, Says Study

John Commins, for HealthLeaders Media, January 25, 2010

Thankful English Florist Names Rose After Billings Clinic

Marianne Aiello, for HealthLeaders Media, January 21, 2010
More top stories

Commentary: CA Health Unions Have Forgotten Solidarity Forever
The fight that pits the giant Service Employees International Union against the upstart National Union of Healthcare Workers has been most remarkable for its very public vitriol. +
John Commins, for HealthLeaders Media
February 1, 2010
Commentary: Reducing Readmissions: Are Quality Payments a Carrot or Stick?
Could proposed reductions in Medicare payments for unplanned readmissions be seen as a carrot or a stick for the healthcare industry? +
Janice Simmons, for HealthLeaders Media
January 28, 2010
Magazine: Taking the Measure of Healthcare Marketing
Judges of the HealthLeaders Media Marketing Awards assess the state of the art. +
Gienna Shaw, for HealthLeaders Magazine
January 2010
Does mandating nurse-patient ratios improve care?
Yes, mandated ratios improve nurse retention, improve morale, and increase patient satisfaction
Somewhat, but while mandated ratios improve some areas of care, they do not improve all aspects of care
No, the ratios are too difficult to enforce and it is too costly to implement
Possibly, but more concrete evidence is needed to prove the ratios improve quality of care

Campaign Spotlight: Online Recruitment Campaign Emphasizes Family Atmosphere
Marketers at Pitt County (NC) Memorial Hospital (PCMH) quickly realized that the organization's consumer marketing branding campaign did not resonate with the employees they were trying to recruit. Focus groups told them that the consumer campaign's tagline, "a hospital system that your entire family will use," didn't sell them on working at PCMH. Marketers decided to transition the consumer campaign message to a more recruitment-oriented one by stressing that PCMH employees reap the benefits of having an extended work family.
Read more
Send to a Friend