Skip to main content

3 Giving Tuesday Hospital Tie-Ins

News  |  By HealthLeaders Media News  
   November 29, 2016

This year, the fundraising effort helped hospitals by prompting charitable donations via shopping, radiothon, and email blast.

Giving Tuesday (often rendered by its Twitter hashtag, #GivingTuesday), an initiative that encourages consumers to give back after spending on Black Friday and Cyber Monday, has been around since 2012. Here are three ways healthcare organizations participated in Giving Tuesday this year.

Charitable Shopping
Kmart, which has been a corporate sponsor of St. Jude Children's Research Hospital for 10 years, decided to up the ante this #GivingTuesday and raise $100 million for the organization.

Kmart shoppers could contribute to this goal by purchasing a suite of St. Jude gifts in stores or on Kmart.com.

"St. Jude is so grateful for the generosity and support of our friends at Kmart, who have fully embraced our lifesaving mission unlike any other," Richard Shadyac, Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude, said in a release.

"Kmart and their incredibly compassionate shoppers and associates have reached a remarkable milestone—raising $100 million—more funds than any other St. Jude partner," Shadyac stated.

"Kmart's contributions have helped fund the St. Jude mission for the past decade, and the company's dedication to the patients and families of St. Jude is unsurpassed."

Radiothon
The Valley Hospital Foundation—the fundraising organization for The Valley Hospital in Ridgewood, NJ—participated in its second-annual Giving Tuesday with a radiothon.

This year, the foundation decided to focus its Giving Tuesday efforts on Valley's Urologic Oncology Program and prostate cancer, because November is National Men's Health Month.

The foundation partnered with a local radio station to help spread the word. On Tuesday, Q104.3FM's "Rock and Roll Morning Show" were scheduled to air interviews with Valley clinicians speaking about Valley's prostate cancer services from 5 a.m. to 9 a.m.

The Valley Hospital Foundation also included a "Donate Now" link on its website's homepage.

Email Blast
Munson Healthcare in Traverse City, MI, encouraged its patients, staff, and community members to donate to the hospital on Giving Tuesday in order to give back to those around them in a meaningful way.

"We are so thankful for the generosity of northern Michigan residents and our staff over the years," said Munson's Chief Development Officer Desiree Worthington, in a Boyne City Gazette report. "#GivingTuesday is about ordinary people coming together to accomplish extraordinary things. Munson Healthcare hospitals offer several different ways to give that promote quality health care and a positive patient experience."

On Tuesday, Munson Healthcare Foundations emailed supporters to encourage those who have not yet considered a gift to the organization to remember local health needs in the season of giving.

"We're encouraging people to use the hashtag #GivingTuesday to talk about how important it is to support your local hospital," Worthington said.

Tagged Under:


Get the latest on healthcare leadership in your inbox.