Kaiser Health News, September 25, 2013
How many ads will it take to get the uninsured signed up for the new coverage options launching Oct. 1? States do not know yet. But those running their own marketplaces are rolling out some creative new outreach techniques to get there as quickly as possible. In Oregon, where recent television ads resemble a Portlandia acid trip, the state is making a play for tech-savvy young invincibles by holding Google Hangout sessions, chats on Reddit and making their catchy jingles available on Pandora and iTunes. In both Oregon and Maryland, public schools are sending students home with fliers in their backpacks that explain Obamacare to parents who may be newly eligible.