Consumers that are cutting back on expenses now may continue to do so even after an economic recovery. In response, businesses should be cutting advertising budgets now, Nick Brien, a senior executive of ad firm Interpublic Group, tells Reuters.
Consumers that are cutting back on expenses now may continue to do so even after an economic recovery. In response, businesses should be cutting advertising budgets now, Nick Brien, a senior executive of ad firm Interpublic Group, tells Reuters.