The Sacramento Bee, July 24, 2013

With just a few months until state health care exchanges open to enrollment Oct. 1, Oregon and other states have begun elaborate marketing campaigns to promote their insurance marketplaces to consumers. In one Nevada ad, a young man says that even though he "live[s] fast and play[s] hard," being uninsured scares him. Another pictures a single father embracing his daughter. Connecticut's commercials include bright orange bubbles with captions like "change is affordable" floating across the screen. Convincing those in need of insurance to sign up – especially healthy young adults – is crucial to the ultimate success of federal health reform.

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