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FL Hospital, Football Team Kick Off Community Health Efforts

News  |  By HealthLeaders Media News  
   November 14, 2016

Florida Hospital joins forces with the Tampa Bay Buccaneers to launch several community health initiatives throughout the year.

The NFL franchise has teamed up with its official hospital to promote breast cancer awareness and endorse a health-specific app and microsite.

About 4,000 participants gathered recently at Raymond James Stadium for the fourth annual Treasure Chests 5K Run/Walk, which benefited breast cancer research and patient services in the Tampa Bay area.

The Buccaneers invited participants back to the stadium the following day to cheer on the team as they played the Oakland Raiders.

More than 160 Florida Hospital employees supported the event, which plays a large role in supporting breast cancer awareness in the Tampa Bay community, hospital leaders said.

The hospital also hosted a breast cancer survivor at the Raider's game to highlight Breast Cancer Awareness month.

"As the exclusive hospital of the Tampa Bay Buccaneers, we partner on a number of health and wellness events throughout the year," said Lauren Key, vice president of marketing for the Florida Hospital West Florida Region, in a release.

"We know that early detection is key to winning the war against breast cancer and we look forward to participating in the race to raise funds for a good cause."

Florida Hospital covered the race on Twitter, highlighting the many hospital volunteers, from the associate vice president of surgical services to the vice president of marketing.

The hospital also ran a "selfie station" at the race, where runners and walkers could pose behind a cardboard frame that featured Florida Hospital and the Buccaneers logos.

The frame prominently displayed the #CatchBucsFever campaign—a joint initiative the football team and Florida Hospital are making a commitment to promote the health and wellness of the Tampa Bay community.

The microsite highlights the Florida Hospital and Tampa Bay Buccaneers' health-centric partnership initiatives. Tampa Bay residents can log on to view updates on health events, news clips, commercials, and share fan photos showcasing their "Bucs fever."

Florida Hospital and the Buccaneers plan to launch health initiatives throughout the year that will be designed to engage and help transform the health and wellness of the Tampa Bay community.


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