How S.M.A.R.T. is your Web site? 5 easy steps to test your site’s IQ

Although great strides have been made in the past few years, healthcare Web sites in general haven't had a reputation for being cutting edge. While most count content, ease of use, design and copywriting among their strengths, healthcare provider sites have historically scored low in innovation and use of technology. So, how do you get health seekers to your site and keep them there?