Mobile marketing to leap 26% this year

The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%. While the medium will still snare just 1.8% of total marketing budgets, total spend will grow from $1.7 billion this year to $2.16 billion in 2010, according to the new research. Half of brands and agencies polled by the group said they were experimenting with some type of mobile marketing.