Politico, March 18, 2014

With the arrival of college basketball's March Madness, the White House is looking to capitalize on the annual tournament to encourage Americans to enroll in Obamacare. The promotional effort will include athletes and coaches as well as administration officials, according to a White House official, and will begin on Monday. Sunday was "Selection Sunday," the day the teams in the tournament are announced and the schedule and bracket are released. The White House plans to release its own bracket Monday as part of the effort, "16 Sweetest Reasons to Get Covered," timed with the annual release of President Barack Obama's bracket this week, and the president and high-ranking administration officials will conduct interviews on a variety of outlets coordinated with the push, which will also include social media.
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