The part of President Obama's Affordable Care Act that requires Americans to obtain health insurance has been a contentious issue politically, but new advertising from the 17 states setting up marketplaces where residents will buy insurance tends to be buoyant. New commercials for the Oregon exchange, called Cover Oregon, for example, resemble something from a tourism bureau. In one commercial, the singer Matt Sheehy performs an anthemic song, "Long Live Oregonians," that is reminiscent of "This Land Is Your Land" by Woody Guthrie.
