SSM Health St. Mary's Hospital-Janesville has a new name, logo, and website, but it is sending a strong message that management and patient care have not changed.
St. Mary's Janesville Hospital and Dean Clinic in Janesville, WI, has changed its name to SSM Health St. Mary's Hospital-Janesville. The change is part of a system-wide rebranding by its parent company, SSM Health, based in St. Louis, MO.
The hospital's website also underwent a digital rebranding, changing over to a look that's in line with the SSM Health brand. The redesigned site features a clean layout and places the SSM Health logo prominently in the upper left corner.
SSM Health St. Mary's Hospital-Janesville's marketing team also aligned the hospital's Facebook page under the new brand, using the updated logo and colors that reflect its website.
To promote the changes, SSM Health uploaded a video to Facebook on September 2.
"Our name may be new, but SSM Health's Heritage of Healing began more than a century ago. #WeAreSSMHealth," they said in a message accompanying the video.
The goal of the rebranding initiative is to align all SSM Health hospitals and clinics under the health system's overarching brand and mission. The system is holding rebranding ceremonies unveiling each clinic and hospital's new name, all of which will come with the SSM prefix.
Hospital administration assured patients and the community that the name change is only that, just a name change. There will be no changes in patient care or ownership of the hospital.
"We already consolidated (with the acquisition of Dean Clinics in 2013), so this is just a way to signify that we are one, and it reinforces our promise to provide exceptional care no matter where you come to our system," Kerry Swanson, president of SSM Health St. Mary's Hospital-Janesville told local media at the sign unveiling.
"We've had a lot of changes in healthcare. As we continue to come together as an organization, the name just reinforces to our community and all the communities that we serve that we give coordinated care throughout our community."