Study: Cancer center ads are costly, manipulative

The amount of advertising by cancer centers has exploded over the past decade - and so have come-ons that emotionally manipulate or even mislead patients. That is the bottom line of a study and accompanying editorial published Monday in JAMA Internal Medicine. "Cancer center advertisements generally make appeals based on emotion - not fact," wrote Steven Woloshin, a physician and a medical communication researcher with the Dartmouth Institute for Health Policy and Clinical Practice