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Two jobs of the marketing leader

 |  By HealthLeaders Media Staff  
   July 30, 2008

Today, heads of marketing have two primary jobs: brand architect and brand therapist, writes marketer Keith Jennings. The brand architect creates the blueprint for how organizations look, feel, smell, taste and sound. The job of the brand therapist is to intimately understand and translate the organization's history and culture, he says.

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