Researchers found physician reviews on hospital websites were more numerous and favorable than those posted on independent rating sites.
The Jackson, Michigan–based health system agrees to stop coordinated anti-competitive business activities with competitors, but insists that it did nothing wrong.
Those who are unfamiliar with the business of marketing tend to blur the lines between sales, marketing, and advertising. It’s important to create the distinction between each activity.
A court has temporarily barred Outcome Health's founders from tapping $225 million they received from big-name investors, a ruling that company attorneys previously wanred could "further destabilize" the troubled company.
More than a third of Outcome Health’s employees elected to take buyouts this week, according to people familiar with the company’s operations.
Outcome Health, a prominent Chicago advertising startup facing fraud allegations from some of its investors, on Friday took steps to cut more staff, offering voluntary buyouts to employees.