A New York state judge has denied a request from big-name investors in Outcome Health to freeze $225 million set to be distributed to two founders of the Chicago-based startup under fire for allegedly misleading advertisers and investors.
Outcome Health on Wednesday fired back at investors suing the prominent Chicago advertising startup, saying that their accusations of fraud are baseless and that their effort to freeze $225 million in funds controlled by the founders was unfair and could financially...
Investors in Outcome Health on Tuesday sued the prominent Chicago advertising startup and its two founders, claiming fraud and breach of contract some eight months after investing nearly $500 million in the company.
The new age of healthcare marketing utilizes data along the entire process. From identifying and understanding opportunity through strategy development and execution, data should be used to guide a marketing department to the best outcomes.