Grow Hospital Volume and Revenue with Employee Care
Hospitals spend thousands of dollars each year trying to convince patients to receive care at their organization. Marketers plaster the community with newspaper ads, transit wraps, roadside billboards, and TV spots.
But when was the last time you looked at the percentage of patients within your organization? How many of your own employees are receiving care at their place of work?
It may be fewer than you think.
VCU Medical Center in Richmond, VA, recently discovered that many of its female employees were not receiving regular mammograms within the organization. In fact, many of them weren’t being screened at all. An internal analysis revealed that only about 38% of female employees over age 40 were getting regular screenings.
"We wanted to encourage our employees to have this crucial test in order to safeguard against breast cancer," says Geoffrey Chestnut, business development manager for VCU’s Department of Radiology. "As a healthcare provider, VCU Medical Center felt that it was important for its employees to have a high level of participation in this screening exam."
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- 3 Traits Personality Assessments Can't Reveal
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- Carondelet to Pay $35M to Settle Fraud Allegations
- CHS Hacked, 4.5M Patient Records Compromised