3 Mobile Strategies for Growing Hospital Market Share
If your organization is still dragging its feel with the mobile marketing game, you may unintentionally be alienating a large group of patients.
Young adults are much more likely than their parents and grandparents to own a smartphone and to use it to look up health information, according to the Pew Internet and American Life Project, The New York Times reports.
Need more evidence? Three of the top five health-related searches for Yahoo Mobile in January 2012 were early pregnancy, herpes, and HIV. The most popular symptom searches on PCs: gastroenteritis, heart attacks, gout, and shingles. Draw your own conclusions there.
The younger audience, future patients all, have their eyes glued to their smartphones, and hospital marketing strategies must adapt. It can be a daunting prospect, especially to those of us who didn't come out of the womb knowing how to use a touchscreen, but if you start with the basics, your mobile strategy will fall into place.
- 'Mega Boards' Could be Rural Healthcare Disruptor
- 1 in 5 Eligible Hospitals Penalized for HACs
- HL20: Rebecca Katz—Cooking Up Sustainable Nourishment
- Meaningful Use Payment Adjustments Begin
- HL20: Peter Semczuk, DDS, MPH—Taking on the Big Challenges
- PA hospital to pay $662,000 to settle Medicare fraud case
- Supreme Court to hear Obamacare subsidy challenge in March
- Dr. Oz gets fact-checked and the results aren't pretty
- How the high cost of medical care is affecting Americans
- HL20: Lee Aase—Who's Behind @MayoClinic