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Healthcare Jobs Activity Surging on Social Media

Margaret Dick Tocknell, for HealthLeaders Media, April 13, 2012

Among the key 2011 survey findings:

  • Nearly 50% of all respondents report that they use social media for professional networking versus 37% in 2010.
  • Allied professionals (36%) and nurses (33%) are the most frequent users of social media for job searches followed by pharmacists (29%) and physicians (23%).
  • Some 41% of responding physicians have used mobile devices or tablets like iPads to search for employment or healthcare-related content
  • Three out of four respondents named Facebook as their favorite site for job seeking opportunities.

About 53% of the survey respondents work in hospitals. Nurses account for 31% of the respondents, allied professionals (26%), physicians (23%) and pharmacists (9%).

One surprising statistic about the respondents: 60% were more than 40 years old. That means social media appeals to mid-level healthcare professionals as well as younger works just beginning their careers.

Margaret Dick Tocknell is a reporter/editor with HealthLeaders Media.

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1 comments on "Healthcare Jobs Activity Surging on Social Media"

Erick Kinuthia (4/18/2012 at 4:32 AM)
interesting post. Social media use is growing day by day. It is considered a key marketing strategy that doctors can use to drive patients to their door step. Erick Kinuthia Team MDwebpro