Rural Kansas Hospital Recruits Physicians with a Mission
The clinicians may use that time as they wish. However, Ashland Health makes it clear in the recruiting process that the hospital encourages and supports using that time to provide care for the poor and destitute in the world's most impoverished countries.
Ashland Health CEO Benjamin Anderson believes that the opportunity to make the world a better place is what has brought clinicians on board and kept them there.
"The program was born out of desperation," he says. "Two years ago we had no doctors living in this community. Furthermore, the facility had been through 11 providers in 18 years. The approach that was taken previously wasn't effective, and we knew we had to try something different."
Ashland Health Center needed a recruiting tool that would set it apart from the scores of rural hospitals in small towns in every state that were looking for clinicians.
"There are a thousand communities in America that boast good schools with small classrooms and low crime and people help each other and [there are] beautiful landscapes and a low cost of living. These physicians get four or five mailings a week on opportunities like that," Anderson says.
- CEO Exchange: Preparing for Population Health
- Interventional Radiology No Longer a Sub-Specialty
- Advocate, NorthShore Deal Would Create 16-Hospital System
- Top Reason for Nurse Turnover: Managers
- CEO Exchange: Pressure is On to Partner, Drive Quality
- House OKs Cassidy's 'keep your plan' bill
- Power of price: In South FL and the nation, healthcare costs often are shrouded in secrecy
- 3 Strategies for Retaining Millennial Employees
- How MA plans to re-enroll 450,000 residents in health insurance