In Retail Medicine, Opportunity for Market Share Growth
Patient Demand Drives New Approach
As patient volumes shift from the inpatient to the outpatient setting and patients become more demanding in their desire for convenient hours and locations, many hospitals and health systems are also looking for ways to enter the retail medicine space. In the HealthLeaders Industry Survey 2014, 43% of respondents cite retail healthcare as an opportunity for their organization.
One health system that is making a foray into retail medicine is Main Line Health, a 1,295-bed health system with $1.4 billion in annual operating revenue based in Bryn Mawr, PA. In mid-January, the organization opened its Main Line Health Center at the Exton Square Mall in the Philadelphia suburbs—a move it considered for a long time before making it a reality, says CEO Jack Lynch.
"If we are going to lower the cost of services and increase patient satisfaction, we have to do a better job of delivering care in a more efficient, convenient environment," Lynch says of the new location, which offers complimentary valet parking, extended evening and weekend hours, and one-stop registration.
The 32,000-square-foot health center offers primary and specialty care along with ancillary services, including laboratory, imaging, and radiology.
"The driving factor was we needed more space, and we needed something more visible and accessible," Lynch says. "The goal was to be more convenient to patients who either were already using us or who we wanted to be using us."
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