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More Employers Unhappy with Health Insurers, Says PWC Study

Joe Cantlupe, for HealthLeaders Media, January 19, 2010

Many employers are finding that simple financial incentives, such as cash, gift cards, and annual premium savings, are no longer working as a way to engage employees. However, interest in personal technology tools, such as personal health records and online comparison tools, are becoming increasingly popular.

Based on the PricewaterhouseCoopers analysis, the report recommended that:

  • Insurers should be a consultative partner with employers to help improve workers' health and advocate for employer health strategies.

  • Take a more active role in waste reduction.

  • Offer better strategies for engaging employees in wellness and disease management programs.

  • Provide better data to build workforce profiles to help employers better understand the health of their workers and find intervention strategies.

  • Provide education that will simplify health plans and benefits.

Joe Cantlupe is a senior editor with HealthLeaders Media Online.
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