In addition, the survey found that only 32% of adults with incomes under 250% of the federal poverty level of $28,725 for an individual and $58,875 for a family are aware of the subsidies, compared to 47% of those with higher incomes.
"These survey findings demonstrate that people who need the health insurance coverage the marketplaces will offer want to shop for plans and find out if they are eligible for financial help," Collins said in prepared remarks.
"However, more work needs to be done to ensure that people who may be eligible are aware of the marketplaces and the subsidies. State and federal efforts to educate people about the marketplaces during the six-month enrollment period beginning in October need to be intensive enough to help close the information gaps this survey highlights."
Unfortunately for health insurance companies and the federal government, the Commonwealth Fund survey showed that only 55% of young adults ages 19 to 29 who are potentially eligible for the coverage said they would be likely to use the marketplaces, compared to 65% of those ages 30 to 49.