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Patient Loyalty Programs Show Their True Value

Marianne Aiello, for HealthLeaders Media, February 1, 2012

The program also offers regular health education seminars aimed at older people and a free one-year membership to the hospital's Generations Senior Program, which organizes events and outings for those over 50 years old.

"This is a way to get a mailing list and send them information," Lynn Anderson, Botsford's marketing and public relations manager, told the Post. "In this day and age, with so much competition, you need to make a connection with patients."

And Botsford has plenty of competition—there are seven other hospitals in its primary target market in the northern and western Detroit suburbs.


Relationship-building for improved outcomes

Programs like Botsford's VIP card create a channel for open dialogue between the hospital and patients, which holds the promise of improved patient outcomes.

Now that hospitals can be fined for having higher-than-usual 30-day readmission rates for certain conditions, the pressure is on to improve preventive strategies and increase patient communication whenever possible.

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1 comments on "Patient Loyalty Programs Show Their True Value"


Lilly katz (2/1/2012 at 5:19 PM)
Though it is very nice to conduct programs for seniors, what is more important[INVALID]-is that doctors, nurses and hospitals should treat patieties with integrity, ethical values. Doctors are not telling the truth about the chemical toxic side effects about medication and putting more blame on other issues-instead of the telling the truth about medication. We sometimes do need medication but at the same time, doctors prescribing medications must be honorable and monitor the patient medication[INVALID]-and should be more concerned about the patient's health and not the perks he receives from the pharmacetuical companies. Lilly Katz