4 Reasons to Ban Social Media in Your Hospital
Of course, it's too late for that now. But it may not be too late for your hospital or health system to forbid the use of social media. In fact, you should consider blocking Twitter, Facebook and LinkedIn, because there's no better way to let the world know that
- You don't trust your employees
- You don't care about patient experience
- You don't promote knowledge and information sharing
- You aren't willing to train employees on the right way to use social media
1. You don't trust your employees
At the University of Maryland Medical System, largely for security concerns and bandwidth issues, the IT department decided to ban social media networks system-wide in 2005, according to Ed Bennett, the health system's director of web and communications technology. In 2011, UMMC lifted its workplace ban, but during those six years, they learned some interesting insights into how the earlier decision impacted its employees and its patients.
When UMMC surveyed patients about its ban on social media, here's one response that stood out: "You trust your staff with my life, but you think they can't handle Facebook?"
"We have a culture of respect at UMMC, and we view our workers as professionals who we trust our patients' lives with, so we couldn't be sending the message that we don't trust them on social media," says Bennett.
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