4 Social Media Policy Fundamentals to Minimize Hospital Risk
Here are the fundamentals of building a bullet-proof social media policy that keeps employees in line and minimizes organizational risk.
1. Align Your Policies
"The most important thing is to make sure your social media policy is consistent with your HIPAA policy. If you have a rogue employee and they put something up on social media that would violate the hospital's policy, the hospital still can't wash their hands of it," says Timothy Scott, an attorney of Fisher & Phillips LLP in New Orleans.
Scott regularly works with healthcare employers to help develop their policies. "It's not necessarily feasible that the hospital have a policy that dictates you can't engage in social media large. Your policy, though, should definitely notify the employees that if they put something up on social media inside or outside of work hours, and if you can confirm that the policy was violated, you can take action on that."
Make sure your policy is as broad as anything an employee can possibly think of, and covers all facets of Internet activity at home and at work. It must be abundantly clear that absolutely everything they put on the Internet about work could potentially land them in a meeting with the CEO.
- 1 in 5 Eligible Hospitals Penalized for HACs
- 'Mega Boards' Could be Rural Healthcare Disruptor
- A Christmas Wish List for US Healthcare
- 12 Hires to Keep Your Hospital Out of Trouble
- Meaningful Use Payment Adjustments Begin
- HL20: Lee Aase—Who's Behind @MayoClinic
- HL20: Rebecca Katz—Cooking Up Sustainable Nourishment
- Top 3 Nursing Lessons of 2014
- Two-Midnight Rule Will Cost Hospitals Big
- HL20: Peter Semczuk, DDS, MPH—Taking on the Big Challenges