Could Miami Become a Major Medical Tourism Destination?

And the MiamiHealthCare.org collaborative is only one way the city is expanding its marketing to potential international patients: Last month, the Bank of Bahamas announced a new Visa card that allows Bahamians discounts of between 30%-60% at seven South Florida hospitals.

Perhaps the unique collaboration between the Miami area providers can serve as an example that competitors can work together to increase business, but at the same time maintain their independence. During the recent economic downturn, there have been several instances of healthcare providers collaborating via joint ventures and business strategies to increase patient base and revenue. It's always beneficial, especially during the current economic climate, for providers to do whatever they can to increase its patient base.

With this project, Miami-area healthcare providers are doing so by putting their names alongside their competitors. It will be interesting to see if it will inspire the organizations to improve their quality and marketing efforts so they can stand out even more while competing for business.