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11 Hot Healthcare Buzzwords for 2011

Cheryl Clark, for HealthLeaders Media, January 6, 2011

4. Teachback. Because patients are sick, sleep-deprived, stressed, tired, distracted and confused, they don't understand much about what they're being told during their healthcare experience. That's why providers are increasingly being re-trained to take a lot more time to make sure patients and/or their authorized significant others and caregivers understand what they need to know to continue their recovery.

In many hospital and clinical settings, patients are being asked to repeat back what has been said to them to make sure they understand it, or "teach it back" to the provider. Patients are being given written instructions and asked to read those back too. A nod of the head is not okay.

5. Pink Fatigue or Pinkification. The plethora of pink – in commercialized products, quasi-athletic events, advertising, pink product placement – may result in overkill and a trivialization of the search for better treatment or a cure for breast cancer.

Some bloggers have rightfully asked whether pink buckets of Kentucky Fried Chicken really send the right message. Pinkathon publicity campaigns also may tend to minimize the sometimes equally significant risks of obesity and heart disease these same patients.

6. Sat Scores. We're not talking about tests that measure scholastic aptitude. Increasingly heard in hospital hallways, clinic and physician waiting rooms, and even emergency departments---is whether the patient will give a positive answer when he or she is asked if the healthcare experience was satisfying. Providers soon will receive federal payments based on whether their satisfaction 'sat' scores were better than their competitors'.

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2 comments on "11 Hot Healthcare Buzzwords for 2011"


Wayne G. Fischer, PhD (1/7/2011 at 8:47 AM)
The NEJM article that mentions "creative destruction" is *not* Nov 11th - but rather Dec 30th. Unfortunately, like most who are ignorant of the basics of continual and breakthrough improvement (in quality, safety, costs - whatever...), the authors suffer from the delusion that setting (implicit) goals and redefining incentives will somehow empower *and* enable organizations to transform themselves. Alas,were that thru...

Barbara Watkins (1/6/2011 at 11:56 AM)
Cheryl: You forgot my favorite "meaningful use!" That is a huge buzz word for physicians and EHR. Barb Watkins Administrator Heart & Vascular Center of Arizona