Reaching the Wireless Patient
Qualify for a free subscription to HealthLeaders magazine.
"Being able to access the Internet on handheld devices isn't going anywhere—it is only expanding and the audience is starting younger," says Nikki Laska, marketing and communications manager for the hospital.
"Mobiles allow us to target potential patients based on their location, and it allows them fast access our hospital information with a click of a button. Because time is of the essence when finding emergency care, we want Baltimore area residents, business professionals, and tourists to know that quality emergency care is only minutes away."
Downloadable smartphone apps are another way hospitals are sharing information with patients and physicians. One of the most common smartphone apps among hospitals is a tool that informs mobile users how long emergency room wait times are.
Apps can be made for internal use, too. Toronto's Mount Sinai Hospital created an in-house iPhone app called VitalHub, which allows its physicians to securely access patient records, test results, and medical literature from an internal data network.
Southern Regional recently created an app in an attempt to increase donations to its foundation. Users who download the app can also read the latest Southern Regional news and watch videos. But so far, the results are mediocre.
"I wouldn't say it's been below expectations, but the traffic hasn't been as great," Gordon says. "The mobile-specific site has exceeded our expectations and has been a big satisfier to our internal clients like physicians as well as our external consumer base."
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- Carondelet to Pay $35M to Settle Fraud Allegations
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- CHS Hacked, 4.5M Patient Records Compromised