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In Just One Year, New Media Marketing has Come a Long Way, Baby

Gienna Shaw, for HealthLeaders Media, July 8, 2009

The best part? Healthcare marketers are starting to figure out new ways to measure the returns on their new media marketing efforts. Click-through rates and unique visitors are great, but analytics and other ROI measurements have come a long way, baby.

We're not quite ready to announce the winners yet and I don't want to give away too much. But stay tuned—I'm looking forward to sharing the results with you.

Editor's note: The winners of the 2008 marketing awards will be honored at the 2009 HealthLeaders Media Marketing Experience in Chicago on October 14. At the day-long event, participants will participate in hands-on, practical exercises to help them better understand the power of experience design and execute tactics to improve the patient experience at their own organizations.

Note: You can sign up to receive HealthLeaders Media Marketing, a free weekly e-newsletter that will guide you through the complex and constantly-changing field of healthcare marketing.

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